THE FALL

“Only in ruin can the foundation of the Ascendant be laid.”

The Fall Hoodie represents the beginning of every journey. This hoodie is about embracing the moments that break you. Because those are the same moments that build you. You don't rise despite the fall; you rise through it. This piece embodies the truth that failure is not the end, but the ground on which growth is built.

Printed with high-quality DTG for a worn-in, timeless look, this hoodie is more than apparel, it’s a reminder that every ascent starts with a fall. Built from a durable 50/50 cotton-poly blend, it balances comfort, style, and resilience for the everyday grind.

Product features

- Distressed vintage Icarus graphic with symbolic text

- Direct-to-Garment (DTG) print for lasting detail + soft feel

- Spacious kangaroo pocket for warmth and utility

- Classic hoodie silhouette with adjustable drawstring hood

- Midweight 50% cotton / 50% polyester blend for comfort + durability

Care instructions

- Machine wash cold (max 30°C or 90°F)

- Tumble dry medium

- Low-heat iron/steam (avoid direct graphic contact)

- Do not dry-clean

- Non-chlorine bleach as needed